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Single Letter Chewing Gum Brands: A Lasting Flavor or Just B S?
My recent family road trip through the heartland had me spending more time than usual pumping gas and shopping in convenience stores, so a few chewing gum brands “gone single letter”...
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Delicious Marks: Candy Bar Cross-Section Trademarks?
A couple of months ago I saw in a convenience store a large Snickers point-of-sale floor-display depicting a prominent and attention-getting cross-section of a Snickers candy bar. Given Mars’ apparent...
View ArticleSnickers Scores With Super Bowl Spot
With more than a little help from Betty White and Abe Vigoda, Mars topped USA Today’s AdMeter for 2010 Super Bowl television advertisements. For anyone out there who thought Abe Vigoda had passed on,...
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MMMM . . . More MN State Fair
What do you think, Mars M&M’s sporting some funky hats? Nope, just some tasty onion rings at the MN State Fair: Mmmm Good, and I’m not talking M’m! M’m! Good, as in the famous slogan for soup or...
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Snickers Cross-Section Trademark Notice
You may recall about a year ago I did a post entitled "Delicious Trademarks: Candy Bar Cross-Section Trademarks?" I was reminded of this a couple of weeks ago when I snapped this photo, capturing what...
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The Great Chocolate War
—Jason Voiovich, author of the “State of the Brand” & Vice-President of Marketing for AbleNet, Inc. It sounds like something I’d get wrong in a game of "Trivial Pursuit". Name the belated military...
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When Brands Get Personal, Do They Lose Their Identity?
-Martha Engel, Attorney Marketing has always been an exercise in getting consumers to make a connection with a brand. As our friend Seth Godin once said “Marketing is no longer about the stuff that...
View ArticleMars – Helping You Work, Rest & Play (and improve blood circulation?)
While browsing my daily trademark news and digesting some recent chocolate-related trademark litigation, to be discussed below, I happened upon some interesting discussions and histories of slogans for...
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Trick or Trademark? Mars Says Hershey’s Can’t Own “SCARY” Candy.
Sandwiched between 90 degree days in a Minnesota summer, the idea of Halloween wasn’t on my radar – until I learned about the latest dispute between candy giants Mars and Hershey’s. Mars and its...
View ArticleAn Update from Mars: “CocoVaa” Dispute Resolved
Earlier this year, I posted about a dispute between candy company Mars Inc. and a small business based in Wisconsin, selling handmade fine chocolates under the mark CocoVaa. In March, Mars Inc. filed a...
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